Kevin Lane — Founder of Lane’s Clink Liquor

The man behind the bottle

Kevin Lane is the founder of Lane’s Clink Liquor and is known publicly in the UK as a former prisoner. He has spoken openly about his past and about his determination to build something of his own after leaving prison — channelling hard-won experience into a brand that refuses to blend in.

From the clink to Lane’s Clink

Kevin Lane’s story is entering a completely new chapter with the creation of Lane’s Clink Liquor — a bold British drinks brand born from a life that has been anything but ordinary.

The name “Clink”

The name “Clink” is deliberately provocative. It takes something synonymous with Kevin’s past and turns it into something positive, commercial and unmistakably his own: from serving time to serving drinks.

The range

Founded by Kevin Lane, Lane’s Clink Liquor is a distinctive range of 14% ABV fruit wines, combining bold flavours, striking branding and Kevin’s unmistakable personality. The range includes Cherry, Tropical, Raspberry, Passionfruit, Sparkling Orange and Sparkling Red Berry.

More than wine

This isn’t intended to be another traditional wine brand. Lane’s Clink Liquor has a story. It combines Kevin’s notoriety, humour, resilience and ability to reinvent himself with a contemporary approach to fruit wine aimed at people looking for something genuinely different from conventional beer, cider and grape wine.

Reclaiming the word

For Kevin, the significance of the brand goes much deeper than the drink itself. After decades in which the word “clink”represented incarceration, he is reclaiming it and putting it proudly on a bottle bearing his own name.

Another chapter

It represents another chapter in a remarkable journey — from prisoner to bestselling author, podcast personality, public speaker and entrepreneur.

Rebellion, not sensation

Lane’s Clink draws on Kevin’s unusual journey, but the brand deliberately sets its own tone: bold, premium, fruit-led and unmistakably British. The goal is not to dwell on the past — it is to put genuinely distinctive 14% ABV fruit wine in front of as many UK drinkers as possible.

The wine is the hero

Kevin’s story opens the door; the wine is what brings people back. Six bold flavours — Cherry, Tropical, Sparkling Red Berry, Sparkling Orange, Passionfruit and Raspberry — each bottled at 14% ABV and built around the character of real fruit. That is the long-term focus of the company.